Analyse your Twitter Impressions in Excel (part 1)
This is the first in what I hope will be a series of social media analytics tips and tricks for social media professionals. I show you how to use split out your average impressions per tweet per month; and how to further split those out by replies and standard tweets in order to get a clearer picture of what's happening when you (or your client) tweets.
Please do leave feedback; were the instructions easy to follow, or too complex? Was the video too long? What about the material? I'll try to figure your feedback into my next screencast.