Facebook Ads: Don't Want to Make a Video? Make a Slideshow Instead (Cool Alternative)!
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How to create a slide ad on Facebook: 0:44
What the slideshow ad will look like in the news feed: 5:18
In this video, I am assuming you already know how to make a campaign.
If you want to know how to first create a campaign and ad set, check out this video that shows you how to make a campaign: https://www.youtube.com/watch?v=tTda13szVTg&index=16&list=PLS46f4aLJ2hPG5J4MiEPg6cd7FRrYScd0. ***MAKE SURE TO SET THE CAMPAIGN OBJECTIVE TO TRAFFIC OR CONVERSIONS THOUGH, NOT VIDEO VIEWS, IN ORDER FOR THIS TO WORK!!!!!
Anyway, some of us are really shy or busy to make a video, but yet we could really use one since it's just so dang attention-grabbing. What can we do? We can create a slideshow ad instead! A slideshow is simply a collection of images put together by Facebook and made into a 'video', so take advantage of that! It will still be as engaging as a video ad without requiring too much work from you. It may not be as personal as a video where you talk directly to the audience, but hey, it gets the job done!
The first thing we need to do is create a campaign and ad set. In this video, I skipped that part since I already went over it several times in my previous videos. If you are still unsure how to do this, just click on the link above to see how to create a campaign. Just make sure to set the campaign objective as traffic or conversions for it to work.
But the real magic happens at the 'ad' level. When you click on your particular ad, you should be able to select the 'video/slideshow' option when you scroll down a bit. Click on that and then click on 'create slideshow'. You should now able to upload any images you want to the slideshow and then select them to add them to the slideshow. You can set the time you want in seconds to last before each image is changed, and the style with which that is done, whether via fading or just simply changing image with no transition effect.
After you plug in your images and select your options, do the same steps you would for a regular traffic ad - put in the website URL, text, description, etc... And click on save!
Your ad should now be running. In the video, I showed you what it would look like from the desktop news feed, but it definitely looks cool, attracts attention, and gets the job done. It also auto-replays when it finishes playing, so that's pretty good too since these slideshows may be really short.
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Thanks for watching, and I'll see you in the next video!