Google Ads Conversion Tracking With Google Analytics - Track Forms, Clicks, and Transactions

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Published on 31 Jan 2020 / In Website Software & Tools

Learn how to set-up Google Ads Conversion Tracking with Google Analytics. We will go over Google Ads Conversion Tracking for Shopify and WordPress so you can track everything from important page views, clicks on buttons, transactions, and every time someone fills out a form on your website. Google AdWords Conversion Tracking is vital for setting up profitable and successful campaigns. We go over Google Ads Conversion Tracking Setup from start to finish, so you can not only create important actions for your website but you can also optimize for them in your campaigns. For this tutorial, we will use Google Analytics to track most of the conversions and show you how by linking your Google Ads and Google Analytics accounts, you will be able to track conversions in your Google AdWords account and also create Conversion Action Sets.

We start by showing you how to link your Google Ads and Google Analytics accounts. Once you link your accounts, you will be able to create Goals in Google Analytics that you can import into your Google AdWords account and choose to use as Conversions. It also allows you to measure key events and some key performance indicators that are happening on your website.

You need to make sure that you have Google Analytics properly installed on your website. Many website providers like WordPress, Shopify, Blogger, Wix, and others have integrations that make it very easy to get started. On the other hand, some providers make it more difficult, but you can just take your Global Site Tag tracking code available in Google Analytics and put it directly into your website code in the global header file.

Now that your accounts are linked and you have Google Analytics set-up properly, you can get started. The first step is to find a page that is valuable for your website. It might be a key page after people submit a form, a confirmation page when someone makes a purchase, or one of the most important pages on your website. Many times this is considered a Thank You page because you send traffic to this page after someone signs up for your newsletter or contacts you directly for business services.

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