How to Write Amazon Search Terms | Keyword Research Tips That Drive Traffic & Sales
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1000 characters? No commas? Can you give me an example? All will become clear.
Step 1: Open the top 10 search results for the main keyword, copy and paste 10 titles into http://www.wordcounter.com/. This gives us a top-level snapshot of the words that the winners are already using. By default, if anyone knows how to sell product in niche X, it’s them.
Put each of these keywords (and compounds, if needed) into a spreadsheet. Keep this open, we’ll need it.
We’ve got the basic terms covered, but what about those relevant synonyms and alternative names that we talked about earlier? We’ve got the fundamental words to describe what the product is, so now we think about words to describe the benefits of the product.
Step 2: start typing the main keyword into the Amazon search bar, but don’t press enter. See what it suggests.
Some add-ons for vitamin C serum include:
Which, I think, in its simplest form gives us:
“skin cream”, “face cream”, “acne cream” and “obama”. Oh and also…
“skin serum” “face serum”, and “acne serum”
Put it all in our spreadsheet. The more the better. We’ll clean it up later.
Step 3: once you’ve got put each of these keywords (and compounds of them into Merchant Words). It’s $30/month. Again, you can just hire my company to do this once and skip the monthly fee, but here’s what to do.
Put each of the items in our spreadsheet into the Merchant Words search bar, and without thinking too much, download each set of search results as a CSV.
Step 4: Got all the docs? We’ll be working in Google Drive. So if you don’t have a Gmail account yet, go ahead and make one. I’ll see you on the other side.
Step 5: Upload the files to Google Drive. Open all of them as Google Sheets docs. Put all of the data into one spreadhseet. I’m sure there’s a more efficient way to merge all of this. If you know, leave a comment. The last time I said I didn’t know something (it was what “|” was, you guys told me it was called a pipe and now I know).
Step 6: All in 1 doc? Highlight all your data. Click Sort Range. Sort by Volume from Z to A.
Step 7: Install the Google Sheets Add-on “Remove Duplicates”. It’s free and super fun (link is in the description of this video). Remove duplicate words, but not duplicate search volumes. We just want unique words. Off the bat, eliminate any keywords that Merchant Words has assigned a ‘1’ to. Consider eliminating all keywords with 500 monthly searches or less. Just keep it reasonable. You don’t want to be scanning through this list all day. Remove duplicates: https://chrome.google.com/webs....tore/detail/remove-d
Step 8: And then it’s just a series of human judgement calls as to which keywords are the most relevant to the particular product.
Step 9: cut it down American-Idol auditions style to fit within the character limits of the Search Term fields which, again, vary by product. I’ll assume we’re after about 1000 characters here.
And that’s it! With these keywords in your back-end, you’re helping Amazon make your product visible, which means more traffic and more sales.
An again, my company Asteroid Aim can write all of the text components of your listing for you in this kind of detail to give you the best odds of success. Invest in the service, use your money instead of your time to scale your business, and watch as it slowly but surely pays itself off in the form of additional daily clicks and conversions.
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