Twitter to Acquire TapCommerce, a Mobile Ad Retargeting Service

Published on 19 Mar 2020 / In Website Software & Tools

Twitter has agreed to buy TapCommerce, an ad tech firm, the two companies announced late Monday. Terms of the deal were not immediately disclosed, but Re/code reports it may have been around $100 million TapCommerce describes itself as a mobile ad retargeting and app reengagement service. To put that more simply, TapCommerce sells ads designed to prompt users to open up apps they've already downloaded. The company was founded in 2012 and raised more than $10 million in funding. See also: World Cup Highlights Difference Between 'Real Time' on Facebook, Twitter With the acquisition, Twitter could continue to build out its mobile ad products, including its app install ads, which this week expanded globally Read more... More about Twitter and Business

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