What is Bounce Rate in Google Analytics? Bounce Rate Definition and Meaning

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Published on 31 Jan 2020 / In Website Software & Tools

Are you curious about Bounce Rate in Google Analytics? We have our Bounce Rate Explained video where we cover the Google Analytics Bounce Rate Definition and Meaning for beginners. When you are first getting started with Google Analytics and marketing in general, you probably have a lot of questions about the different metrics and statistics available for your website. One of the main statistics in Google Analytics is bounce rate. You will find it next to other stats like Pages Per Session and Average Session Duration.

What is Google Analytics Bounce Rate?

Bounce Rate Definition: Single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page. A bounce is a single-page session on your site.

Bounce Rate Example: User goes to a page on your website and leaves your website without visiting any other pages during that session. If 7/10 users only visit 1 page, your bounce rate is 70%.

You will have different rates for different sources of traffic, so whether you are looking for a Google Bounce Rate for organic search traffic or for ads traffic, you can find it with ease.

Is a high bounce rate a bad thing?

If the success of your site depends on users viewing more than one page, then, yes, a high bounce rate is bad. For example, if your home page is the gateway to the rest of your site (e.g., news articles, product pages, your checkout process) and a high percentage of users are viewing only your home page, then you don’t want a high bounce rate.

On the other hand, if you have a single-page site like a blog, or offer other types of content for which single-page sessions are expected, then a high bounce rate is perfectly normal.

What is a good bounce rate on Google Analytics?

The lower your bounce rate is the better. I generally try to get my bounce rate below 65%, especially for organic and social sources of traffic.

How do you interpret bounce rate?

Bounce rate can be interpreted by how engaged users are on your website. In addition, it can be used along with Average Session Duration to determine how user-friendly your website is. The User Experience on your website will have a huge impact on Bounce Rate.

What is a good bounce rate for blogs?

When it comes to blogs, many people will click through to the article they want to read and then bounce without clicking more. You want to have it as low as possible so people are looking at multiple pages and articles, so below 50% would be a strong bounce rate.

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