Why your Etsy shop needs a theme to get customers in the door

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Published on 22 May 2020 / In Website Software & Tools

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Is there such a thing as being TOO crafty?

Being able to create lots of different handmade items is a GOOD thing, right?

NOT WHEN YOU'RE SELLING ON ETSY.

Choosing a niche on Etsy is incredibly important.

In fact, it's SO important, that scattered, unfocused shops tend to LOSE the sale....Consistently!

Etsy buyers don't like to buy from eclectic shops because they feel less professional.

Buyers on Etsy want a boutique experience, and even though you and I know you're multi-talented, buyers want to come to you for ONE thing.

They want to remember you for something amazing you do better than everyone else! So give it to them!

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